This Privacy Policy (“Policy”) describes how Traffic Hounds, LLC (“Traffic Hounds”, “we”, “us”, or “our”) collects, uses, and shares information provided to us through our website (the “Site”), and the services available through our Site (“AnalyticsGravy”, “Service”, or “Services”).

We collect information about users of our Service (our “Customers”), as well as our Customers’ end users (“End Users”) (collectively, “you”, “your”, or “yourself”). Note that Customers are also End Users, as we use our own Service to track itself. Some of the information collected may be Personal Data (defined as personal data of End Users that is processed by Traffic Hounds on behalf of Customers). Your rights regarding Personal Data are described in this Policy.

By using the Service, you agree that your information will be handled as described by this Policy and that your usage and any disputes over privacy are subject to this Policy and our Terms of Service (“Terms”) which are incorporated by reference into this Policy.

Information we collect

We collect information about you through your use of our Service and/or from the websites and services provided by our Customers.

From Customers

When you create an account, you provide us with a username, password, real name, and email address, as well as one or more websites that you own and want to monitor with the Service. If you make a purchase, you provide us with your billing information such as card number and address. This information is used for the purposes of having and maintaining your account. Your email is only used for important account notifications, such as a failed payment or expiring subscription.

End Users

We collect information from End Users under the instruction of our Customers, under which circumstance we have no direct relationship with the End Users.
The following information is sent to our servers by default when an End User visits a Customer’s web site.

Per Article 6 of the GDPR, processing of UID and IP Personal Data is lawful and does not require your direct consent because it is “necessary for the purposes of the legitimate interests” of websites using the service. These legitimate interests include but are not limited to:

As End Users of our service, the types of information listed above are also collected about our Customers when they are using our Service. The Personal Data that we log is as follows:

How we use your information


End Users

How we share your information

We may share your information with service providers or contractors who perform actions or functions on our behalf, but only as necessary to provide and maintain the Service to you. For example, we must share your billing information with our merchant account provider in order to charge you for the Service.

We may also share your information for legal reasons, such as:


The following cookies are used with the Service. All cookies are first party unless otherwise noted. Temporary session cookies (that expire when you leave a web site) are not listed.


*_userdataIf you check “remember me” on the login page, this cookie is set for 1 year to automatically log you in on future visits. Deleted if you manually “log out” of the Site.osaThird party cookie, for authenticating the on-site analytics widget when visiting your own web sites. Deleted if you manually “log out” of the Site.ignoreThird party cookie, for ignoring your own visits to your own web sites.

End Users:

_referrer_ogStores external referrer for 90 days, for better long term attribution of traffic sources._utm_ogStores dynamic (UTM) campaign variables for 90 days, for better long term attribution of marketing efforts._custom_data_[key]Only set when a site is using custom data trackingand the site has flagged an End User as having fully consented to tracking Personal Data. These cookies cache certain custom data keys for 30 days so that they’re attached to sessions even when a visitor is not logged in._jsuidUnique ID, a random 32 bit integer generated upon someone’s first visit to a web site._jsuidThird party Unique ID, attached to our tracking domains, for identifying the same visitor across multiple domains belonging to the same customer. The first and third party values are kept in sync. If both are set, we update the first party cookie to match the third party cookie. If only one of these cookies is set, we attempt to set the other one with the same value.
Customers can disable End User cookies by settings.


To the best of our ability, we protect all of our data from loss, misuse, and unauthorized access and destruction.

Secure (HTTPS) access is forced for our Site to help keep your information, including login credentials, secure in transit. You are responsible for using a strong and unique password for the Site to help keep your account secure. We are not responsbile for any unauthorized activity on your account because of lost, weak, or compromised passwords.

EU & Swiss Privacy Shield

Traffic Hounds, LLC complies with the EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data from European Union member countries and the United Kingdom and Switzerland transferred to the United States pursuant to Privacy Shield. Traffic Hounds has certified that it adheres to the Privacy Shield Principles with respect to such data. If there is any conflict between the policies in this Privacy Policy and data subject rights under the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification page, please visit

The Federal Trade Commission has jurisdiction over Traffic Hounds’ compliance with the Privacy Shield.

Traffic Hounds, LLC acknowledges that EU and Swiss individuals have the right to access, correct, amend, and delete their Personal Data. EU and Swiss Customers may contact us via email. End Users, with whom we have no direct relationship, should send their inquiries directly to our Customer. If requested to remove data, we will respond within a reasonable timeframe.

We will provide an individual opt-out or opt-in choice before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized.

To limit the use and disclosure of your Personal Data, please contact us via email.

In the context of an onward transfer, Traffic Hounds has responsibility for the processing of Personal Data it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. Traffic Hounds shall remain liable under the Principles if its agent processes such Personal Data in a manner inconsistent with the Principles, unless Traffic Hounds proves that it is not responsible for the event giving rise to the damage.

In compliance with the Privacy Shield Principles, Traffic Hounds commits to resolve complaints about your privacy and our collection or use of your Personal Data transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact us via email.

Traffic Hounds has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.

If your Privacy Shield complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See Privacy Shield Annex 1 at

On July 16, 2020, an EU court declared the US-EU Privacy Shield as inadequate for the transfer of private data from EU countries to the United States. Instead, companies must now use the EU “Standard Contractual Clause” (SCC), which was established in 2010. Our Data Processing Agreement has been amended to include the EU SCC for EU customers.

Personal Data rights

EU and Swiss citizens have the legal right to access, correct, and delete their Personal Data, per the General Data Protection Regulation (GDPR), with some exceptions. California residents have similar rights and exceptions, per the California Consumer Privacy Act (CCPA).

Customers may contact us directly to access or delete their data. End Users, with whom we we have no direct relationship, should send their inquiries directly to the Customer in question, as we are considered simply a “Data Processor” per the GDPR and a “Service Provider” per the CCPA. End Users may opt out of tracking entirely if desired, also known as Do not sell my personal information” in California. 

If we receive a request from an End User in relation to Personal Data processed for a Customer, we will advise the End User to submit their request to Customer, and Customer will be responsible for responding to such request using the tools we have provided on our Site for handling Personal Data requests. Customer agrees to use all reasonable measures to verify the identity and location of an End User before sharing or modifying Personal Data.

Customers can export their data using the export function, or delete their account using the link at the top of the user preferences page.

We retain Personal Data on behalf of our Customers for as long as needed to provide our Service to them, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. To protect against accidental or malicious deletion, there is a delay before data is removed from our active systems and data will remain in our backup systems for up to 1 year before it is fully deleted.

The CCPA requires us to disclose the information we have collected and “sold” over the last 12 months. This is covered in Information we collect.

Our Service is not designed for children under 13. If we discover that a child under 13 has provided us with Personal Data, the data will be deleted.

Contact us

If you have any questions about this Policy or would like to make a complaint, please contact us by email

Traffic Hounds, LLC
120 Madeira Drive Northeast STE 220
Albuquerque, New Mexico 87108

Changes to this Policy

This Policy may be updated from time to time, as documented below. We will notify you via your registered email address and/or a notice on this website prior to any significant changes becoming effective regarding Personal Data. You should periodically review this page for the latest information.

– December 01, 2021.